What’s in a name?
I should probably explain my URL/signature. Because, I have not encountered anyone who is willing to pick it apart and analyze what it means. I had an art teacher who told me that I always reach for the metaphor first. Guilty. It still doesn’t stop me from doing just that; but as always, I consider how my work comes across before proceeding.
I knew pretty much from the start that I would be interested in making my vocation in several different ways. I get irascible if pigeonholed. Not really irascible, I just like that word. I do get claustrophobic, however. So that I do not digress, I’ll just explain my intent.
One, it was a business decision. The name is AmaranthiArts Studios, i.e., more than one (virtual or veritable) studio exists.
While I do market under my name, the business name will remain, and it is one I fashioned out of some things that are important to me. Many think of “Amaranth” as a grain, which is not incorrect. There are other meanings which I focused on. One is as a fictional, everlasting flower. We all want to be immortalized somehow, preferably in positive ways. What better way for an artist to do that then by creating beautiful work that can sustain and be enjoyed for generations to come? That is my goal, of course. Amaranth is also a mixture of my two favorite colors—purple and red. It chemically dyes pharmaceuticals, food and clothing, but that takes the romance out of it. More to the point, those colors have become inextricably linked to me, as anyone who knows me can attest. Surrounding myself with purple and red makes me happy.
I trust “Arts” needn’t be explained. I used the “i” just to make it flow better in pronunciation. Am-uh-ranth-ee-arts.
So there you go.